Design that Looks (and Feels) Just Right
Photography by Brittany Sturrett.
Whether you’re launching, pivoting, or elevating your brand, I’m here to guide you. Together, we’ll create design solutions that empower you and propels your business venture forward.
Welcome to Studio Luli, the creative home of Designer and Creative Director Lauren “Luli” Kanfi. A studio built on head-and-heart alignment where clear thinking meets creative intuition, and every detail is crafted with purpose and feeling. I create thoughtful brands, websites, and design spaces that help people connect more deeply with their work and their life outside of that.
With over twenty years of experience developing and executing results-driven creative, I’ve helped early-stage startups find their footing and global brands like L’Oréal, Gap, and Gilt.com strengthen their visuals and messaging. As the former Creative Director for Crunch Fitness, I oversaw design across 300+ locations worldwide, revitalized a tired brand and brought energy with consistent, story-driven content that helped build powerful connected communities.
Today, I partner with mission-minded clients, from local entrepreneurs to established organizations, to design with intention, heart, and integrity. Need that creative lift? I’m here to help you take that step, turn the page and start a beautiful new chapter.
authentic storyteller. detail-oriented. design-driven. pizza aficionado. coastal wanderer. sustainable-minded. labrador energy. travel enthusiast. optimist.
Kind words from the people who make this work so special.
“I have worked with Lauren in-house and on a freelance basis. She brings a high caliber of creativity, effort, and personal uniqueness to any team. Her easy-going, kind attitude are cherries on top of being a solid communicator, director, and effective time manager.”
— Sarah Brink, Graphic Designer
“Lauren is a photographer’s dream of a client. She maintains a strong vision while letting my curiosities flourish freely, the ultimate collaborator.”
— Coty Tarr, Photographer
“This rebrand paired with a fresh website has opened up new doors and made things possible that I never thought I could do. Never underestimate the power of a great website and strong, clear messaging!”
— Kim Perel, Literary Agent & Founder of Paper Over Board
“Passionate. Relationship builder. Lauren has a special way of humanizing the brand, while capturing our company’s unique DNA. She is able to put it all together in a way that tells a story, one you feel connected to. One you are proud of.
— Amber Martinez, VP of Sales, Crunch
“Lauren is highly talented at both listening to her client’s needs and translating them into beautiful, exceptional aesthetics and effective messaging.”
— Anita Yokota, Interior Designer
“Aside from being a thoughtful mentor, she’s transparent and optimistic. Always looking at the big picture and providing sustainable design solutions. She provided an environment that allowed the Marketing & Creative Teams to stretch and express our creativity through our work!”
— Kewanna Donaldson, Marketing & Brand, Glossier
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