Responsive design.

We spend our days on our phones so naturally, I lead my design teams to be mobile first, responsive to a range of devices. But sometimes, our designs have to be responsive to the times. Like when there’s an unprecedented global pandemic. In this case, we responded swiftly to the changing times by creating a “bridge campaign” to provide stability in marketing during these uncertain times. We were mindful in the brand’s verbal and visual messaging and shifted gears to appropriately react and support our audience.