say it and spray it

Quite often in gyms you’ll find the walls decorated with mirrors or the walls are painted in a muted gray. When it comes to Crunch, the brand has never been shy of color. It felt important to have the walls of the Signature Clubs not only be inspiring to the members but also unique to its specific location. I provided concept direction and sourced some very talented mural artists to create custom murals from Miami to downtown Brooklyn.