when the Queen of DIY needed a visual lift

Brand refresh and website design for interior designer, licensed therapist, and social media maven Anita Yokota.

I created a custom commerce destination for Anita Yokota that enabled integration with the influencer platform rewardStyle and the social-based shopping service LiketoKnowit. This Shop page was separated into four different sections, that included custom builds for Shop the Latest (previously Holiday), Shop My Home, Shop My Favorites and Shop the Blog.

Website build included:

The refresh involved defining Anita’s brand color palette, site image selection, framing out the content structure and copy writing in partner with the wordsmith Meg Haverman. I designed 9 fully responsive web pages, tested for both mobile and desktop. These pages include the following: Main Home Page, About, Blog (with migration through Wordpress), Videos (Social Channels), Projects (with 9 sub pages), Shop (with 4 sub pages), Contact, Terms & Conditions and Privacy.

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Saint Holiday

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Brooklyn Brownstone