Enjoy the Present_Creative Direction_Luli K 1.jpeg

It started with a brainstorm.

A tagline. Enjoy the Present. What followed was a collaboration of immense talent that brought the creative vision to life in such a beautiful way in a farm-to-table shoot.

I concepted the print ad campaign, came up with the now trademarked tagline, curated product selects, coordinated shoot production and provided visual direction to the editorial team.

Photography by Rustic White, styling by Candice Lorraine.

Enjoy the Present_Creative Direction_Luli K 3.jpeg
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Brooklyn Brownstone

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Carats + Cake