Goop, but make it Greek.
Actress Anastasia Ganias wanted to share her take on the Greek peasantry food she grew up on but with luxury touches. With the blink of an eye, Fancy Peasant came about.
Developing the early stages of the brand voice and strategy was a fun one, especially when the client is Anastasia Ganias, the Greek goddess of the kitchen. Bold, flirty, organic and lavish. Consider Fancy Peasant the Greek Goop. She’s Gwyneth with notes of Gwen Stefani. I provided creative direction to an all-star freelance designer (Sarah Brink) to bring the following proposal deck (featured below) into fruition online.
