She’s a Rainbow

LB Beadz came about in the midst of a global pandemic while straddling motherhood and marketing, Lauren Beckman made a hustle out of her hobby. She engaged with her kids while unleashing her creative energy to starting a brand of coveted, stackable bracelets.

After a year in change, she wanted to rebrand and reposition herself with a new logo. And that’s where Studio Luli stepped in. We worked closely together to retain the original vibrant nature of her brand and created a refreshing, new color palette and brand identity. The logo was designed in the playful spirit of her brand.